Momentum continues…From todays Brandweek – Why a Music Strategy Matters to Brands
As year-end “best of music” lists collect in your inbox and articles recapping the entire last decade clutter your web browser, it seems there is some excitement starting to form around this industry we call home (whether we call it music branding, sonic branding or audio branding is another topic altogether.)
Recently, everyone has been talking about the power of music to tell a brand’s story and over the last year, those discussions have crescendo-ed into a roar. (Please pardon the music puns.)
In fact, Adweek & Brandweek alone have run a whole host of interesting looks at music branding this year:
Not too mention that this year saw the launch of the first Audio Branding Conference, the first Social Network for Music Branding Professionals and a brand new music service designed for brand-sponsored playlists.
All this points to the fact that more and more brands are taking music seriously as a part of their marketing platform. Couple that with a recovering economy and I predict that 2010 will be, to quote one of my favorite films, “The Year That Music Branding Broke.”