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UPDATE: 12/16/09
Momentum continues…From todays Brandweek – Why a Music Strategy Matters to Brands

As year-end “best of music” lists collect in your inbox and articles recapping the entire last decade clutter your web browser, it seems there is some excitement starting to form around this industry we call home (whether we call it music branding, sonic branding or audio branding is another topic altogether.)

Recently, everyone has been talking about the power of music to tell a brand’s story and over the last year, those discussions have crescendo-ed into a roar. (Please pardon the music puns.)

In fact, Adweek & Brandweek alone have run a whole host of interesting looks at music branding this year:

– TRENDS IN MUSIC BRANDING

– ADVERTISING IS THE NEW RADIO

– SWEET HARMONY FOR BRANDS, MUSICIANS

– HAS MUSIC BECOME DEVALUED AS A BRANDING TOOL?

– BRANDS URGED TO ENGAGE MUSIC FANS

Not too mention that this year saw the launch of the first Audio Branding Conference, the first Social Network for Music Branding Professionals and a brand new music service designed for brand-sponsored playlists.

All this points to the fact that more and more brands are taking music seriously as a part of their marketing platform. Couple that with a recovering economy and I predict that 2010 will be, to quote one of my favorite films, “The Year That Music Branding Broke.”

Comments are now closed for this article
3 Comments
  • Lara Pearson

    9:22 pm - Mon, Dec, 2009 -

    I’ve often said that Bands are Brands. Thanks for suporting my views with your blog!!

  • Ruth

    11:25 pm - Thu, Dec, 2009 -

    Yes, I agree, 2010 is making all the right noises for sound branding. All we in the business have to agree on now is what we call this amazing discipline. One of the strongest and most discussed points in Hamburg.

  • Tammy Hurt

    3:53 pm - Mon, Jan, 2010 -

    LOVE your blo and all the info!!! Thanks!!

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