B(R)ANDS Music Branding Group, Inc. was founded in 2008 by Richard Jankovich.
For over 15 years, Richard has nurtured partnerships between the music industry and consumer brands by providing in-store music, driving music/brand strategy, selecting & licensing music and executing content-driven engagement programs.
Richard has provided strategy, in-store music, artist partnerships, original music and music licensing for AT&T, Macy’s, Bloomingdales, Sephora, The North Face, Trader Joes, Sports Authority, Aeropostale, Lord & Taylor, Skechers, T.J Maxx, ABC Network, Smashburger, New Balance, Sunglass Hut, Brooks Brothers, AMC and their hit series “Mad Men”, Nivea, TBWA, Adidas, Nasdaq, Volvo, MCI Worldcom and more.
A true thought-leader, Richard has taught at USC and Woodbury University and his first book, “Hit Brands: How Music Builds Value for the World’s Smartest Brands” (with Eric Sheinkop and Dan Jackson) was published in November, 2013.
Richard studied music with the acclaimed faculty of NYU’s graduate program and remains active in music as the mind behind Burnside Project, whose “Cue The Pulse To Begin” was the theme for Queer As Folk and a Top 30 hit, and Pocket whose remixes for Of Montreal, Radiohead and Beck received critical acclaim.