I’ve spent 15 years working with brands and music – since my beginnings in New York ad agencies to sync licensing houses like DeWolfe and Rumblefish to in-store music companies like Mood Media and The Playlist Generation.
So, I got together with a few colleagues and we wrote a book called “Hit Brands: How Music Builds Value For The World’s Smartest Brands” – you can get yourself a copy here. The book details a lot of the work I’ve done helping brands connect with their customer through the strategic use of music. Read More