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UPDATE: Campaign meets resistance!  “buskers and commuters have branded the idea “daft”.”

Coca Cola are sponsoring street musicians this holiday season and having them sing a their own song, “Holidays Are Coming.”

Campaign is confirmed to start in the UK on November 14 – no word on where else this will be taking place.

Hear the song in the commercial below:

And, we can’t resist, the legendary “Buy The World A Coke” ad from 1971.

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