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It was back in 1884, when copies of “Wait For The Wagon” found themselves being distributed to people to play at home on their pianos, guitars or banjos (as was the prominent venue for music publishing sales at that time.) Sure, there were lots of pieces of sheet music at the time but how many of them came with the message “Compliments of the Studebaker Bros. Manufacturing Co” and contained a line about a product?

Debates rage to this day as to whether aligning a deceased artist with a brand is good for either parties. In 2000, Volkswagon licensed the beautiful and haunting “Pink Moon” as the soundtrack to their Cabrio spot. Video and more…

Two Products:
– Both are audio players
– Both are cutting edge
– Both are portable and the same size

Besides about 20 years of culture, what makes these two spots so different?

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