Intel has been creating and delivering compelling brand experiences for years with booths at CES and many other events. Intel asked us to create a compelling and relevant playlist to accompany their tech-driven basketball court demonstrations. We worked closely with the client, selecting songs that paired with the energy of the demonstration.
Many challenges presented themselves including a licensing scenario that would accommodate their needs and weeding out all the explicit lyrics from hip hop tracks. The 45 minute mix combined current hip hop hit songs, emerging rap stars, urban sports anthems and rap classics to create an energetic and fun basketball experience. C-Net reports that the basketball court was “one of the biggest things going on here with a big crowd.”
Listen to our mix now.