Pork N Mindy’s is a BBQ Sauce company founded by Food Network star Mauro. In early 2016, Mauro and company launched the first few brick-and-mortar Pork N Mindys restaurants. Their agency asked us to build a customized music workshop for Pork N Mindys which we conducted with members of their agency and brand teams.
We facilitate brand-led, customer-focused music strategy sessions and our time-tested process:
• Ascertains the current state of the brand as well as aspirational goals
• Identifies strengths and points of difference from competition
• Articulates brand values, personality and passion which can live in music usage by the brand
• Identifies and understands target consumers
• Offers an efficient, objective process for evaluating sound and audio in branding/marketing initiatives
We delivered an Audio Identity to Pork N Mindys which included their own branded playlist as well as clear direction for selecting music that is always on-brand and appropriate for their customers.