The Sunglass Hut values the feedback of their associates and engages them in many of the brand’s decision-making processes. With regards to their custom music program, they created a music board, a 20+ person group of store managers and employees, who would be tasked with providing feedback to the program on a monthly basis.
We developed an annual brand summit in which the music board would meet with their marketing heads, music branding experts and music industry insiders to discuss their program, learn about how music can be a tool for brands and develop strategies for how to better develop their own soundtrack.
For the 3rd annual Music & Branding Summit we spent a jam-packed, music-infused 2 days nestled in a tranquil space in Silverlake, Los Angeles. We presented a “Music and Branding” overview, excerpts from the “Hit Brands” book and a discussion of the “Iconography of Sunglasses.”
The highlight of the summit was the “Music, Fashion & Branding” panel which included some of the most innovative minds in the industry: Tim Scanlin (Brandracket), Lindsay Harris and Julianne Johnson (Viva La Rock), Charissa Saverio (DJ Rap) and Valida (KCRW, Standard Hotel.) Each day wrapped with an exclusive music performance as LA indie rockers NO and Blondire stopped by, chatted and played intimate acoustic sets.