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We switch our usual focus today from music branding (aligning music with a product or brand) to the branding of music itself.  This years NARM conference stressed the “Give The Gift Of Music” campaign as an effort to rejuvenate music sales over this coming holiday season.

Give The Gift Of Music

It’s a simple banner, essentially, that retailers can post on their sites which encourage people to buy giftcards or CDs as holiday gifts.  Retailers who want to learn more and spread the love, can download the elements here (for free, of course).

Check out our favorite online retailers this holiday season:

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